Thanksgiving, Black Friday, Small Business Saturday... and Cyber Monday


We are thankful for all of our dance friends, dance families, studio clients and collaborative partners. We love working with you and bringing you great dancewear options. 

We hope you are enjoying your Thanksgiving holiday. Our staff is spending this holiday and weekend with loved ones (shipping will resume Monday), Our shop in downtown Kalamazoo will be closed until regular hours resume after the holiday weekend.

If you have questions, feel free to contact the shop. We will be checking in for email, social media and text messages during the holiday weekend.

Online Holiday Promotions

Thanksgiving, Black Friday and Small Business Saturday

November 23 through midnight, November 27:

Your purchases earn gift cards! 

  • Spend $50, earn a $10 Gift Card. You will earn another $10 gift card for each additional $50 you spend with us. For example, if you spend $200 in your order, you will get $40 in gift cards. 
  • Add your free Holiday Gift Cards to your cart (see link). You can adjust the free quantity up or down depending on the amount in your cart.
  • When you receive your gift cards with your order, you can use them for a future purchase, give them away as gifts, or donate them to your local studio for another dancer that might need some assistance. Your choice! These gift cards do not expire.
  • Offer is only good for in-stock items.
  • Your gift card bonus(es) will discount to free in your cart, up to the number you qualify for (but you need to add them to your cart).
  • Purchases made during November 23 through November 27 are returnable for exchange or merchandise credit only.

Extra Bonus!!!!!!!

  • Three of the $10 bonus gift cards will also have a note with a surprise bonus! We have worked with our brand partner, Gaynor Minden, to provide three of our customers with one of their brand new recycled fabric Studio Bags! Each bag retails for $87.
  • Staff will not know which gift cards have extra bonuses. All gift card envelopes will be mixed and randomly sent out.
  • Shipping costs will be due for winners wishing to ship the bag to them. Free pickup in the shop is also available.
  • Bonus Studio Bags must be claimed by January 31, 2023.

Cyber Monday

We have created a collection of stocking stuffers, warm-ups, training aids and dance bags that are all available to you for 40% off from Monday, November 28 at midnight, through the morning of Tuesday, November 29. 

  • Click here to see the Cyber Monday deals. The collection is visible now, but the promo code will only begin to work on Monday at midnight. 
  • Cyber Monday deals are returnable for merchandise credit only.

Social Media Giveaway

We have one additional promotion for the holiday! One person can win a Gaynor Minden recycled Studio Bag by helping us spread the word about our holiday promotions. 

  • Follow us on Instagram or Facebook:
  • @thestationdancewearkalamazoo
  • Find our post about the backpack giveaway (the post on November 23). 
  • Earn entries by:
    • tagging 4 friends in the comments
    • posting on Instagram or FB about any of our Holiday promotions (you must send us a message with the screenshot). Post must tag us and include #kalamazoodancewear.
    • You can enter each day, by tagging four different (from your previous entry) friends in the comment section on our post and/or posting again and sending us a message with screenshot of your post.
  • Winner must pay for shipping or pickup their prize in the shop by January 31, 2023.
  • Studio business accounts can participate and enter to win the prize to give away at their studio.
  • Winner will be randomly selected and announced on social media. 
  • After random selection, we will check to make sure the account is a real one and that all the rules were followed. A runner up winner will be selected if there is a suspicion that a fake account was used.